About Us
Soapbox Salon: A Highland Park Beauty Story
- Since 2009, Soapbox Salon has been a cherished part of the Highland Park neighborhood in Saint Paul. Our journey began as a dream, waiting for the perfect moment to blossom into reality.
- Former owner Natalie Lovejoy and current owner Jasmin Hoffman joined forces during the pandemic, forming an unexpected partnership. Natalie sought to balance family life and her music passion, while Jasmin envisioned expanding our salon family and creating a unique boutique gift shop. Together, they realized their shared vision for a thriving, community-focused salon. They quickly realized they were the perfect team to create something new. Natalie wanted the freedom to let go of owning the salon to enjoy her family life and to explore her music career. Jasmin had the burning desire to grow our salon family while also creating a new boutique gift shop.
Meet Our Team
Jasmin
Jasmin
Jasmin
Soapbox owner/ color specialist/extension Queen!
In Jasmin's words she is a professional storyteller.
"I love effortlessly cool hair! Whether transforming your look with hair extensions, or refreshing your natural beauty, I believe you shouldn’t wait for a special occasion to look and feel your best!"
Kelly
Jasmin
Jasmin
Kelly’s personality is inspired by nature and its patterns, vintage shopping, modern art and music. She aims for effortless style, but she also enjoys and is educated in many different cutting and coloring techniques to fit your taste. Kelly will work with you to find a style that works for you & your lifestyle.
Scott
Jasmin
Noelle
Scott has well over 20 years experience as a Master Stylist and joined our Soapbox family 8 years ago. As a Certified Perfectress Extension Stylist, Scott is trained in multiple hair extension systems. Scott specializes in cuts and colors, whether it's a natural look or something from the runway.
Noelle
Jasmin
Noelle
Welcome Noelle to the Soapbox family!
She specializes in custom cuts, colors, and extensions for everyday wearable styles. Noelle is passionate about creating personalized hairstyles that are both stylish and practical for everyday life. She also excels at crafting "lived-in" looks that maintain their beauty over time
Peter
Alex/ Ann
Carmel
Peter is a master stylist
who brings over 30 years experience and specializes in precision dry hair cutting. Peter loves to create natural highlights and glamorous colors from Avant-Garde to business professional.
Carmel
Alex/ Ann
Carmel
Carmel is Master Nail Technician who has been servicing St. Paul for almost 30 years.
She offers acrylic nails, pedicures, and manicure services. She carries a variety of of gel polish brands to choose from. OPI, Kiara Sky, Gelish and The Gel Bottle.
Sue
Alex/ Ann
Alex/ Ann
Sue is a Nail Technician with over 25 years of expertise. She specializes in all nail services and enjoys using her knowledge to create exactly what her clients envision.
In her words:
"I love my job and enjoy doing it all- from gel manicures to hard gel nails and pedicures. I can’t wait to see you at the Soapbox! "
Alex/ Ann
Alex/ Ann
Alex/ Ann
Alex/Ann started her professional career as a Nail Technician in 1996 and joined Soapbox in 2017. Servicing manicures and pedicures, acrylics and gel nails. Gel manicures and gel pedicures are her specialty!
Alex/Ann's Motto:
"I get paid for having fun!"
Mary
Mary
Mary
Mary is a Master Nail Technician and Jewelry Designer Extraordinaire.
When Mary is not creating jewelry for her love.vintage collection she can be found at Soapbox working with clients to create a personalized experience. Mary specializes in acrylic and gel nails with an emphasis in pedicures.
"I am a PEDICURE PRO!!"